Andrea Paola Bernal

Marketing & Customer Experience Leader
Bogotá, CO.

About

Marketing and Customer Experience professional based in Bogotá, Colombia, with over a decade of experience across multiple industries including veterinary services, retail, consulting, and industrial. Skilled in customer journey mapping, BTL brand activations, trade marketing, digital marketing strategy, and client-centric experience innovation.

Work

CEBA Veterinaria
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Marketing & Customer Experience Lead

Cota, Cundinamarca, Colombia

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Summary

Led marketing and customer experience strategy for a mid-sized veterinary nonprofit (201–500 employees). Oversaw branding, CX, and campaigns in Cota, Cundinamarca (Greater Bogotá). Building on in-house digital and in-person marketing initiatives.

Sodimac (Homecenter)
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Customer Experience Manager

Bogotá, Capital District, Colombia

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Summary

Managed customer experience efforts for retail operations of Chile’s largest Home improvement chain in Bogotá, Colombia. Implemented CX initiatives tied to trade marketing, feedback loops, and improvements to the customer journey.

Innovacentro S.A.S.
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Marketing Communications Coordinator

Usaquén, Capital District, Colombia

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Summary

Coordinated marketing communications for a small business consulting firm in Usaquén (Bogotá). Responsibilities included content development, digital marketing strategy, and brand communication.

Almacenes JR S.A.S.
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Marketing & Customer Service Coordinator

San Andrés, San Andrés y Providencia, Colombia

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Summary

Coordinated marketing and customer service operations for a regional retail business in San Andrés, Colombia. Designed customer-focused campaigns and improved service delivery.

S&TI Service and Training S.A.S.
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Marketing & Communications Coordinator

Bogotá, Capital District, Colombia

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Summary

Oversaw marketing and communications efforts for a service & training company in Bogotá. Developed content strategies, internal communications, and promotional materials.

Siemens
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Product Marketing Specialist

Bogotá, Capital District, Colombia

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Summary

Specialized in product marketing for Siemens' industrial automation sector, supporting regional clients across Bogotá from the Munich headquarters. Focused on launch strategies, product messaging, and technical marketing materials.

Education

ENEB – Escuela de Negocios Europea de Barcelona
Barcelona, Catalonia, Spain

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Master’s

Marketing

Fundación Universitaria Agraria de Colombia (Uniagraria)
Bogotá, Capital District, Colombia

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Undergraduate

Corporación Universitaria de la Costa
Barranquilla, Atlántico, Colombia

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Undergraduate

Skills

Brand Activations (BTL)

activaciones de marca BTL.

Customer Voice Analysis

analisis voz del cliente.

Customer Journey Mapping

customer journeys, mapas de la experiencia del cliente.

Marketing Strategy

estrategia de marketing, estrategia de marketing B2B.

Marketing

marketing, marketing digital.

Microsoft Excel

microsoft excel.

Salesforce

salesforce.com.

Trade Marketing

trade marketing.