Marketing and Customer Experience professional based in Bogotá, Colombia, with over a decade of experience across multiple industries including veterinary services, retail, consulting, and industrial. Skilled in customer journey mapping, BTL brand activations, trade marketing, digital marketing strategy, and client-centric experience innovation.
Work
CEBA Veterinaria
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Marketing & Customer Experience Lead
Cota, Cundinamarca, Colombia
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Summary
Led marketing and customer experience strategy for a mid-sized veterinary nonprofit (201–500 employees). Oversaw branding, CX, and campaigns in Cota, Cundinamarca (Greater Bogotá). Building on in-house digital and in-person marketing initiatives.
Sodimac (Homecenter)
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Customer Experience Manager
Bogotá, Capital District, Colombia
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Summary
Managed customer experience efforts for retail operations of Chile’s largest Home improvement chain in Bogotá, Colombia. Implemented CX initiatives tied to trade marketing, feedback loops, and improvements to the customer journey.
Innovacentro S.A.S.
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Marketing Communications Coordinator
Usaquén, Capital District, Colombia
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Summary
Coordinated marketing communications for a small business consulting firm in Usaquén (Bogotá). Responsibilities included content development, digital marketing strategy, and brand communication.
Almacenes JR S.A.S.
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Marketing & Customer Service Coordinator
San Andrés, San Andrés y Providencia, Colombia
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Summary
Coordinated marketing and customer service operations for a regional retail business in San Andrés, Colombia. Designed customer-focused campaigns and improved service delivery.
S&TI Service and Training S.A.S.
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Marketing & Communications Coordinator
Bogotá, Capital District, Colombia
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Summary
Oversaw marketing and communications efforts for a service & training company in Bogotá. Developed content strategies, internal communications, and promotional materials.
Siemens
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Product Marketing Specialist
Bogotá, Capital District, Colombia
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Summary
Specialized in product marketing for Siemens' industrial automation sector, supporting regional clients across Bogotá from the Munich headquarters. Focused on launch strategies, product messaging, and technical marketing materials.
Education
ENEB – Escuela de Negocios Europea de Barcelona
Barcelona, Catalonia, Spain
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Master’sMarketing
Fundación Universitaria Agraria de Colombia (Uniagraria)
Bogotá, Capital District, Colombia
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Undergraduate
Corporación Universitaria de la Costa
Barranquilla, Atlántico, Colombia
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Undergraduate
Skills
Brand Activations (BTL)
activaciones de marca BTL.
Customer Voice Analysis
analisis voz del cliente.
Customer Journey Mapping
customer journeys, mapas de la experiencia del cliente.
Marketing Strategy
estrategia de marketing, estrategia de marketing B2B.