# Andrea Paola Bernal - Marketing & Customer Experience Leader
Source: https://hello.cv/andreasantana
Bogotá

## Links
- LinkedIn | https://www.linkedin.com/in/andreabernals
- Email
- Phone

## About
Marketing and Customer Experience professional based in Bogotá, Colombia, with over a decade of experience across multiple industries including veterinary services, retail, consulting, and industrial. Skilled in customer journey mapping, BTL brand activations, trade marketing, digital marketing strategy, and client-centric experience innovation.

## Work
### Marketing & Customer Experience Lead | CEBA Veterinaria
http://ceba.com.co
Led marketing and customer experience strategy for a mid-sized veterinary nonprofit (201–500 employees). Oversaw branding, CX, and campaigns in Cota, Cundinamarca (Greater Bogotá). Building on in-house digital and in-person marketing initiatives.
### Customer Experience Manager | Sodimac (Homecenter)
https://sodimac.cl
Managed customer experience efforts for retail operations of Chile’s largest Home improvement chain in Bogotá, Colombia. Implemented CX initiatives tied to trade marketing, feedback loops, and improvements to the customer journey.
### Marketing Communications Coordinator | Innovacentro S.A.S.
http://innovacentro.com
Coordinated marketing communications for a small business consulting firm in Usaquén (Bogotá). Responsibilities included content development, digital marketing strategy, and brand communication.
### Marketing & Customer Service Coordinator | Almacenes JR S.A.S.
Coordinated marketing and customer service operations for a regional retail business in San Andrés, Colombia. Designed customer-focused campaigns and improved service delivery.
### Marketing & Communications Coordinator | S&TI Service and Training S.A.S.
Oversaw marketing and communications efforts for a service & training company in Bogotá. Developed content strategies, internal communications, and promotional materials.
### Product Marketing Specialist | Siemens
https://www.siemens.com
Specialized in product marketing for Siemens' industrial automation sector, supporting regional clients across Bogotá from the Munich headquarters. Focused on launch strategies, product messaging, and technical marketing materials.

## Education
### ENEB – Escuela de Negocios Europea de Barcelona | Marketing
https://eneb.es
### Fundación Universitaria Agraria de Colombia (Uniagraria)
https://uniagraria.edu.co
### Corporación Universitaria de la Costa
https://cuc.edu.co

## Skills
### Brand Activations (BTL)
- activaciones de marca BTL
### Customer Voice Analysis
- analisis voz del cliente
### Customer Journey Mapping
- customer journeys
- mapas de la experiencia del cliente
### Marketing Strategy
- estrategia de marketing
- estrategia de marketing B2B
### Marketing
- marketing
- marketing digital
### Microsoft Excel
- microsoft excel
### Salesforce
- salesforce.com
### Trade Marketing
- trade marketing

## Source
Read this profile on Hello.cv: https://hello.cv/andreasantana
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